The Indie Beauty & Wellness Wholesale Marketplace

Created by beauty experts for retailers, salons, spas and gyms to discover and buy from over 240 of the best independently owned beauty, grooming & wellness brands, on one platform

Create a Retailer Account

Complimentary Consultations

Unsure where to start when it comes to buying beauty, or just want to hear what our experts recommend? Book in for a complimentary 1-2-1 consultancy spot today.

Get In Touch

Free Sample Pack for New Retailers

Sign up as a retailer and we’ll send you a free sample pack of brands we’d recommend for your retail space. 

Sign Up

Flexible Payments

Buy stock upfront, pay via bank transfer OR take advantage of our split payment processor Splitit, allowing you to spread costs of stock order over three months.

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Our Curated Collections

Find what you're looking for faster with our trending and seasonal categories created by experts together with machine intelligence data and insights.


How It Works

1. Sign up for a Retailer Account

2. Once approved Browse & Buy from the best independent brands

3. Checkout using our flexible payment provider

Get Started!

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How it works for wholesale buyers



Create a complimentary Retailer Account. (Amazon and/or eBay re-sellers will not be accepted)



Explore our range of over 240 indie beauty brands starting at our Curated Collections and checkout with flexible payment terms.



Upload brand titles, descriptions, ingredient lists and images of your purchases directly onto your website with our assistance!

Join Curate Beauty as a brand

Apply to be part of our community by submitting your details to our waitlist. Already selling on Curate Beauty? Log in here.

Join Our Waitlist

Curated Collections