Why Curate Beauty?

Discover, browse and buy over 170 independent beauty, grooming & wellness brands on one convenient wholesale platform.

Create a Retailer Account

Urban Retreat Pop Up

We've launched a direct-to-consumer pop up with beauty powerhouse Urban Retreat. Shop a selection of our independent brands today!

Shop Now

Flexible Payments

Manage your cash flow with our split payment processor Splitit, allowing you to spread costs of stock order over a three month period.

Learn More

Complimentary Sample Pack for New Retailers

Sign up as a retailer and we’ll send you a free sample pack of brands we’d recommend for your store. 

Sign Up

Mother's Day Gifts

From silky pillow cases to incredible skincare bundles, browse here for the ultimate Mother's Day Gifts.


Our Curated Collections

Browse our trending and seasonal categories created by beauty and retail experts together with machine intelligence data and insights.


Outspoken Beauty Podcast

We've partnered with Outspoken Beauty Podcast to share the incredible stories of our indie brands. Listen to our latest episode below.

Listen Now

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How it works for wholesale buyers



Create a Retailer Account and receive a complimentary sample pack so you can try before you buy.



Explore our range of indie beauty brands, search by category, product type, ingredient, or from our Curated Collections. Buy across multiple brands all in one checkout with free shipping.



Transfer all brand titles, descriptions, ingredient lists, and images of your Curate Beauty purchases directly onto your website with just a few clicks.

Want to sell on Curate Beauty?

Reach new stockists, build brand awareness, and increase sales by joining our community. Already selling on Curate Beauty? Log in here.

Get in touch

Check out our Buyer's Notes blog

Curated Collections