Why Curate Beauty?

Created by beauty experts for retailers, salons, spas and gyms to discover and buy from over 200 of the best independently owned beauty, grooming & wellness brands, one one platform!

Create a Retailer Account

Complimentary Consultations

Unsure where to start when it comes to buying beauty, or just want to hear what our experts recommend? Book in for a complimentary 1-2-1 consultancy spot today.

Free Sample Pack for New Retailers

Sign up as a retailer and we’ll send you a free sample pack of brands we’d recommend for your store. 

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Flexible Payments

Buy stock upfront, pay via bank transfer OR take advantage of our split payment processor Splitit, allowing you to spread costs of stock order over three months.

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Our Curated Collections

Browse our trending and seasonal categories created by beauty and retail experts together with machine intelligence data and insights.


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How it works for wholesale buyers



Create a Retailer Account and receive a complimentary sample pack so you can try before you buy.



Explore our range of indie beauty brands starting at our Curated Collections. Some brands might require you to 'request' them first, Once approved you can then buy across multiple brands in one streamlined checkout.



Transfer all brand titles, descriptions, ingredient lists, and images of your Curate Beauty purchases directly onto your website with just a few clicks.

Want to sell on Curate Beauty?

Reach new stockists, build brand awareness, and increase sales by joining our community. Already selling on Curate Beauty? Log in here.

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Curated Collections