The Indie Beauty & Wellness Wholesale Marketplace

Discover over 250 curated independently owned beauty, grooming & wellness brands and buy them for your retail space, salon spa or gym.

Create a Retailer Account

Discuss your buy with us directly

Which indie brands will sell best to your customers? Get in touch today for a complimentary discovery call.

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Flexible Payments

Take advantage of our split payment processor Splitit, allowing you to spread costs of stock order over three months.

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Our Curated Collections

Find what you're looking for faster with our trending and seasonal categories created by experts together with machine intelligence data and insights.

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How It Works

1. Sign up for a Retailer Account

2. Once approved Browse & Buy from the best independent brands

3. Checkout using our flexible payment provider

Get Started!

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How it works for wholesale buyers



Create a complimentary Retailer Account. (Amazon and/or eBay re-sellers will not be accepted)



Explore our range of over 240 indie beauty brands starting at our Curated Collections and checkout with flexible payment terms.



Upload brand titles, descriptions, ingredient lists and images of your purchases directly onto your website with our assistance!

Join Curate Beauty as a brand

Apply to be part of our community by submitting your details to our waitlist. Already selling on Curate Beauty? Log in here.

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Curated Collections