Stylist Reports On The Future Of Beauty Shopping With The Help Of Curate Beauty Experts

The current pandemic has affected how we do almost everything from trips to the supermarket down to socialising. But how will it change how we shop for beauty? From in-store testers to virtual consultations, Stylist investigates beauty buying after Covid-19 with a stream of insider quotes from The British Beauty Council and Curate Beauty.

“There has been a shift from off to online, and in ten months, we will probably be where we might have been in ten years in terms of our digital footprint,” CEO of the British Beauty Council, Millie Kendall tells Stylist.

There’s been a genuine turning of the tide in beauty, and we’re wanting products that are authentic about their contents while still being effective and sustainable. “Customers want passion, purpose and authenticity at a time of uncertainty and this has shone through indie brands,” says CEO and co-founder of wholesale marketplace for independent beauty retailers, Curate Beauty.

And the figures prove it. “Our sales have risen over 400% from pre lockdown to where we are right now,” says COO and co-founder of Curate Beauty, Margot Vitale.

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