Retailer Review: Health & Her
Who is the site aimed at?
What is your longterm vision for the company?
What key attributes are you looking for when you buy new brands?
There are three questions we ask ourselves before shortlisting every product: Does it work? Would we use it ourselves? Which version of this product gives best results for money spent?
Once the product has made the shortlist, we also look into other important factors to make the final decision on which products appear in the Health & Her shop. These include independent reviews – what are women saying about it? Is it natural, and where possible – organic? Does it exceed all relevant certifications and safety standards? Is it responsibly manufactured and shipped? What can brands expect when they partner with you?
How has business changed for you since COVID-19, are you changing anything moving forward as a result?
Covid helped customers get more comfortable with buying supplements online, we saw customers spending more time on the site and investing in their knowledge. As expected Sleep, Stress and Anxiety were all high on the customers list to solve during this time and there was an increase in sales all across our wellness ranges from meditation guides, essential oils to sleep products
Going forward we will continue to expand these ranges and innovate.
What categories will you be concentrating on over the next few months and why?
Sleep for sure as its so key to all women, we continue to look for innovation across all our categories and focus on where we are seeing new thinking
What’s next for Health & Her?
We are just launching an App to help women manage their symptoms