One To Watch: Aloe Vera

Every so often, a wonder ingredient circulates the beauty industry as the next big thing, from CBD and hyaluronic acid, to turmeric and squalane. According to machine intelligence platform Spate, the one to watch now is actually a well-known and loved ingredient that’s been around for centuries that could be making a come-back – Aloe Vera.
The super plant took off earlier this year when consumers realised they could use the ingredient to make DIY hand sanitiser (thanks, COVID-19), and in turn has generated up to 3.3 million searches in the months since. In particular, the search for aloe vera lip gloss has grown +29.1% since last year. This super plant has been the go-to miracle skin worker, to help heal and soothe your skin, reduce swelling and inflammation and its emollient nature relieves dry and itchy skin. Read on to discover some of the products available on Curate Beauty that are enriched with the super ingredient...
Chapped, sore lips? This tinted lip balm is not only infused with strawberry and a mix of salty beetroot to leave your lips coloured and invigorated, but it’s also enriched with aloe vera that helps to hydrate and soothe your lips. We love that every ingredient can be found in a salad bowl and its 100% organic, natural formula.
Grown straight from their own community farm in Kenya, Organic Savanna’s Natural Soap harvests pure aloe vera and infuses it into each bar of soap along with a fresh blend of essential oils grown at the base of Mount Kenya, such as vitamin-rich avocado oil. Vegan, cruelty-free and handmade with locally sourced African ingredients, the rich soap bar creates a velvety-smooth lather to cleanse and hydrate the skin. Best of all, 100% of profits from the sale of this product goes to creating jobs for Kenyan women and funds education for their children.
Both a moisturising serum and a soothing treatment, this nutrient-rich gel is ideal for healing skin post-sun or shave, healing sunburns and redness or irritated skin. Using clean and green ingredients, this super-serum keeps skin silky smooth by replenishing dehydrated, inflamed or stressed skin. With its millennial pink and simple packaging, this cooling product is a must-have for your summer #shelfie.
Sun screen is an everyday essential in a skincare routine, and Ecooking’s Sunscreen SPF 30 not only has a waterproof formula, but has broad spectrum protection from UVA and UVB rays. Suitable for the face and body, it’s a great option for fussy sun worshippers who want to find the perfect protective formula. This super lightweight texture absorbs into the skin straight away, without leaving greasy or white residue, while aloe vera, cucumber and glycerine nourish and treat the skin through a day of sun, sea and sand.
A 100% natural, organic, vegan and gluten-free transparent setting powder with high performance is hard to come by – until now. NUI Cosmetics’ Natural Setting Powder refines the appearance of skin with an anti-shine finish while protecting base makeup for a longer-lasting coverage without covering up a healthy glow. Enriched with antioxidant green tea and aloe vera extract, skin stays protected, calm and regenerated throughout the day.
The demand for all-natural deodorants has been at an all-time high as consumers look for more eco-friendly and skin-friendly options. This non-toxic, 100% natural and vegan option from Odylique provides long-lasting antibacterial action without clogging pores or preventing the skin’s natural process. The super-light lotion actively nourishes the skin throughout the day for lasting freshness and uses a combination of anti-bacterial botanicals and herbal extracts to naturally combat bacteria and soothe delicate, sensitive skin.
 Elevate your most intimate moments with LELO’s Personal Moisturiser that’s infused with aloe vera for a non-greasy, non-staining and smooth experience. This luxury unscented water-based lubricant has a body-safe and pH-balanced formula that works well for solo play or time with your partner, while also keeping the delicate skin feeling soft.
An overnight sensation in a pot, the Corpore Sanctum Rebelance Me: Sleeping Mask is rich in aloe vera and green tea, a power duo that helps to improve the skin's texture overnight. Inspired by K-Beauty and the skincare practices in the Far East, this sleeping mask has the optimum pH balance to soothe sensitive skin concerns such as eczema, psoriasis and chronic dry skin. 

Words: Kate Thomas