Life Without Tradeshows
I’m sure you’re all wondering the same thing we are, when will tradeshows come back?
Like many of you we were looking forward to going to Cosmoprof in Bologna and Indie Beauty Expo in Berlin this March. Independent beauty brands depend on these expos to find buyers, and buyers need them to find the most exciting new brands in the industry. We do too!
While Cosmoprof has been rescheduled for Spring 2021, Indie Beauty Expo Berlin was canceled all together, along with their Dallas show. In the meantime, brands and retailers need a central platform to connect, both to foster the indie community and provide commercial support. It’s hard to recreate the camaraderie, passion and support for small retail businesses (and large ones too!) that are often at the heart of the tradeshow circuit. But as we’ve learned in all aspects of life the past few months, we need to do our best to replicate our old physical experiences digitally.
Curate Beauty enables retailers to discover the best indie beauty brands in one central place, just like a tradeshow. Learning brand stories as well as getting all the logistical information you need to make an informed buying decision has never been so easy in the virtual world. For those brands that haven’t been able to have a booth at the shows because they’re too expensive, take so much time, energy, and travel, we offer you a solution within your budget.
Retailers know that consumers haven’t stopped purchasing beauty, so they can’t stop adding brands and product to their assortments. We don’t know when everything will go back to normal, when we will have our tradeshows back, but until then, Curate Beauty is here to help support your brand, your store, and you.