How Beauty Brands Are Adapting During COVID-19

As we head into another month of lockdown in the UK to fight COVID-19, we want to shine a light on some of our incredible independent beauty brands that have adapted to the crisis by developing new products to help those on the front line, creating WFH packs, redirecting charitable donations, and more.

We want to encourage our community to remember to keep independent brands and retailers at the forefront. If you are shopping, show your support by keeping things local, and shop from these brands who are making a difference.

To discover some of our brand's initiatives, read on...

Please note, although we stock these great beauty brands on our marketplace platform, the products listed below are for retail only. Therefore, the shop links will direct you straight to each brand's own website for purchase. 

CBD brand Gaia Guru have launched their new initiative, Gaia Guru ChariTees, aimed to support social causes. They will have weekly Instagram polls to choose the cause their communities want to support, whether it's hot food for a soup kitchen or meal catering for the NHS staff at local hospitals. To vote on the weekly charity, head over to their Instagram page and get voting! To purchase one of their tees, click here.
In aid of supporting healthcare heroes amid the coronavirus pandemic, climate-positive femcare brand DAME is helping by giving free organic tampons to NHS healthcare workers. Free from nasties, synthetic fibres, bleaches and dyes, DAME Tampons are made of 100% organic cotton. NHS workers can claim their free box of tampons here.

There’s no denying that the longer we’re cooped up for, the higher stress and anxiety will become. That’s why British CBD brand, OTO are launching virtual sound meditations and soundbaths together with Sound Therapist, Michelle Cade from Mind Like Water Wellbeing. “We have been running these in person for a while, but now it’s time to take things digital," says Sales Director Rosie Joly. Both sound and CBD work to bring the body back into balance, triggering its healing response. For more information about how to partake in OTO’s next healing wellness session click here

“We heard supermarkets were running out of tampons so we've created 'WFH friendly' packs”, says Lucy Lettice, Co-Founder at &Sisters. The 30 non-applicator Working From Home’ tampon pack contains 10 light, 10 medium and 10 heavy non-applicator tampons, and costs just…wait for it, £2.95. “The price just about covers our postage, but running out of tampons to us, is unthinkable," claims Lettice. 

Founder of German makeup brand, Nui Cosmetics, has launched a website called Stronger Together where small and sustainable businesses can share discounts and offers as well as other supportive initiatives they're offering in one central location.
To get involved as a brand, or shop from their fantastic offers click here.

Self-taught, independent perfumer Kamila is the founder behind botanical perfume brand Kamila Aubre, known for their high quality natural raw ingredient scents. During the corona crisis she has used her expertise to create purse-friendly hand sanitisers for all. Featuring denatured alcohol, fractionated coconut oil and a blend of essential oils, the super spray is non-drying, and smells beautiful (as you can imagine!). The Kamila Aubre team won't be making any profits from this new product, and have set a small cost at just £5.20 for an 8ml vial. 

Palm of Feronia have created their very own Hand Cleansing Spray, from £8. All profits are going towards two very special charities, Age UK and The Salvation Army, who are busy supporting the elderly and vulnerable through this turbulent time. Each blend is made with pure alcohol, anti-septic rosemary and eucalyptus oils, as well as clarifying tea-tree and relaxing lavender. As with all PoF products, special crystals will be floating in every bottle: Peridot, the stone of healing, renewal and purification; Aventurine, which promotes compassion and empathy; and Blue Lace Agate, which provides hope, unity and harmony. 

A Weathered Penny, whose beautiful toxin-free nail polishes come in serene shades of musk, oat and clay, have put together a special 40% discount for all NHS and service workers during this time. For more information visit the Blue Light Card website.