Everything You Need to Know About CBD

CBD: you've heard of it, maybe even tried it, and as a store owner, you've probably been asked about it. According to the New York Times, the CBD industry is projected to hit $16 billion by 2025. But what's the big deal? The beauty ingredient is hailed for its calming properties - it reduces feelings of stress and anxiety, can improve sleep and focus, soothe aches and pains, and even calms inflammation on the skin.

What exactly is it?

Cannabidiol, or CBD, is the lesser-known child of the cannabis sativa plant; not to be confused with tetrahydrocannabinol, or THC, which is the active ingredient that causes a high.

How does CBD work?

Our body has an endocannabinoid system (ECS): a complex form of cell-signalling that regulates everything from mood and sleep to appetite and pain. CBD responds to these receptors, helping to bring your ECS back to balance.

How do you take it?

Modern day formulas and innovators are moving away from the vape space, giving customers more enjoyable and convenient ways of using it: from gummies and tinctures to bath bombs and body oils.

Read on to discover some of our favourite CBD products that come in brilliant formulas, and check out our CBD Curated Collection to view more - we've even got CBD candles and functional fragrance available!


Tinctures vs Oils: what's the difference? Tinctures are made by soaking cannabis in alcohol, while oils are made by suspending CBD in a carrier oil, like olive or coconut oil. Generally, tinctures have a longer shelf life, but due to the alcohol can have a bitter taste or mixed with additives for a sweeter taste. Our tip? Always look at the label: most products that call themselves tinctures are actually oils.

Shop all CBD Tinctures & Oils here.

New to CBD? Gummies are a great way to introduce the hero ingredient to your wellness routine. We've seen CBD come in the form of supplements and capsules, but these are fun to take, usually taste fruity and delicious and still have the same incredible benefits as taking it through other oral methods.

Shop all CBD Gummies here.

The benefits of CBD in skincare are endless: it calms redness and inflammation, soothes irritation and sensitivity, reduces the appearance of acne and scarring, and helps to balance the skin barrier for a healthier glow. 

Shop all CBD Skincare here.

We've seen CBD used in many body and massage oils, thanks to its ability to banish aches and pains and soothe sore muscles. As if a hot bubble bath isn't relaxing enough, but with the added calming and body-boosting benefits of CBD, it just gets better.

Shop all CBD Bath & Body here.

Elevate your sexual wellness offering with CBD lubes. Not only are they thought to increase levels of pleasure during intimate moments, but they also help to relax muscles, decrease inflammation, and increase blood flow which could be helpful for those (particularly post-menopausal) who experience pain during intercourse.

Shop all CBD Sexual Wellness here.

Are you a gym, fitness studio, cafe or a space that offers drinks to your customers? Adding CBD to a coffee, tea, smoothie or even water, has huge health benefits. These water-solubles are only available for behind-the-bar service and can help with enhancing focus pre-workout or deliver clarity and balance throughout the day.

Shop all CBD Solubles here.

Are you a spa or salon looking to add CBD massages or facials to your treatment menu? If your clients are looking for a deeply relaxing massage that melts tension away and soothes chronic pain or sore muscles, or a facial that will help to calm skin sensitivity and reduce scarring and prevent blemishes, then these brands that offer treatments could be for you.

Shop all CBD Treatments here.